It is easy for retail business owners and managers to become blind to their store. This comes with familiarity. Store blindness, as it is called, can stop decision makers from seeing what is wrong with their retail store. Too often, you will not recognise that you are blind and that you are therefore missing business improvement opportunities.
A good way to check what you see versus what someone with fresh eyes will see is to get a friend or a business colleague who has not visited your business for some time to walk through and report to you on any issues, problems or opportunities they see for the business.
Before you read what they have to say, make a list of what you think needs to be done to fix what is wrong or seize opportunities. Compare the lists. If your friend's list has items you had not considered or seen then you have an indication of how blind you have become to your store.
Here are some tips for owners of retail space in Noida for combating store blindness:
1) Enter the store from the customer entrance and not a back door reserved for employees or deliveries. When you do this, try and put yourself in the head of your customers. Where are they headed? What do they see? What gets in their way - you want things to get in their way and cause them to look?
2) Watch where customers look. Are they looking at what you want them to look?
3) Watch where customers walk. Are they guided where to walk or can they walk as if on auto pilot without interruption?
4) Change the location of at least one product category each week. Challenge where customers expect to find items in your store, make them look and keep your employees on their toes as to where categories are located.
5) Move your top three product categories at least several times a year to completely different locations in the store. Make the route by customers heading for these top selling items change and ensure that what they see along the way changes too. Move the sales counter. This is one of the most significant changes you can make. Placing the counter in a different location can really throw customers off and this is what you want as it will get them looking in different places in the store and this will help them see products they may not have seen before.
6) Change your music. If your store is known for playing a certain type of music, change this for a while.
7) Change your uniforms. If your employees have uniforms, change them up for a season or a sale opportunity. This will bring quite a different feel to the business and open customers to seeing the business differently.
All of these tips are about disrupting the usual flow and look of the business. This is the best way to combat store blindness. Change is your best friend in achieving this. Constant change. Do this and you will see your business differently.
Another important tip is to have your retail store in a business center from a reputed brand like – Anthurium Noida. The brand is known for its exemplary design and infrastructure. Anthurium is a business park exclusively designed in sector 73, Noida for businesses who believe in delivering productivity and efficiency. The commercial spaces offered by Anthurium have features that include – Artificial intelligence (AI) ready office spaces, mechanical car parking, yoga rejuvenation center, gymnasium, shopping center, sky lounge roof top restaurant and quick connectivity from all the major transport systems.
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