Retail stores need to feel alive, exciting and vibrant. The sensory experience is a key difference of the physical retail store over the online experience. Retailers who spend time creating the experience are usually rewarded with better sales.
Beyond product mix and shop design, there are other opportunities for the retailer to provide an experience which is exciting. It all comes down to how far you are prepared to go to give the shopper something special.
Here are some suggestions on creating a more exciting retail experience:
a) Demonstrate - Regularly run products demonstrations and shows. Even if only for one or two people, a practical demonstration can bring a store to life and this, of itself, is likely to attract more customers to the business. Demonstrations can be simple or complex - depending on the spare and resources available.The keys to a good demonstration are: having something good to demonstrate, delivering a fun show and connecting with the audience. It takes skill to pull this off.
b) Video - Depending on the nature of the products sold, videos playing throughout the shop could provide perfect excitement. In fashion, auto parts, movies... just about any retail business can benefit from videos playing. The video content can usually be obtained through suppliers. It could take your customers behind the scenes of a product. It could promote a new release. They keys are that that it adds value, is entertaining but does not distract customers too much.
c) Local TV - Local TV can also be effective in bringing a warmth to a retail business, especially a business with local community connections. A local TV showing, especially at local TV news or local morning chat show times can work very well. Cafes, convenience stores, bakeries, fresh food stores... all of these businesses could benefit from a TV on the wall with a local TV channel playing.
d) Radio - There are plenty of in-store radio opportunities where you can have advertisements for your retail business inserted into a pre-set music stream. Music and ads could make it feel like your business has its own radio station. A good music mix interspersed with ads for products you sell could provide a good music backdrop for your business and drive sales at the same time.
The above-mentioned points are what you need to take care of, however if you are in need of a super-successful retail space in Noida, then we have a perfect property for you, which – Anthurium Noida.12 mins from DND Expressway, the project Anthurium is a business park that offer commercial spaces in various sizes, like - 560sq.ft, 565sq.ft, 775sq.ft, 815sq.ft, and Multiples. It is an assured return project with returns as high as 12% with high potential appreciations in a city like Noida. The project also has luxury range, which include luxury office space for its large corporate clients. For securing investor’s investment returns, the project also offers them long term lease guarantee.
A few noted features of Anthurium
a)Perfectly located at Sector 73, Noida
b)Artificial Intelligence ready work spaces with natural light and natural air.
c)5 Acer Project
d)Moving Roads on all the sides
e)Advanced infrastructure, state-of-the-art facilities, work friendly environment and professionally managed.
f)Automated stack, multilevel parking systems offer mechanical car parking services
g)High speed lifts
h)100% power backup
By touching the senses of shoppers, you are able to lift excitement and with this the opportunities for them to spend more in your business. You will also give them experiences they are more likely to tell others about and through this drive newer traffic to the store.
Take some risks and build an exciting retail experience which suits the business and those who work in it.
Read More:-
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Buying Best Commercial Property in Noida? Here is Your 3 Point Checklist for a Successful Investment
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